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Event Details


Keep Making Progress with our December Seminar!

what you need to know in business

Digital Marketing Overview

December 11, 2018 — 5:30pm – 7pm


In this overview we will walk you through must-know basics to get your digital marketing up to speed. Points we’ll cover…

  • Intro to Branding
    • What is it?
    • What does “brand identity” mean?
  • Things to consider when establishing your brand identity:
    • Best Practices
    • Color, logo, target audience, longevity
  • Vendor hiring guide: who should be handling your marketing material and brand development?
    • Where are they located? Who are they?
    • Is the price right? Do you really “get what you pay for” with brand professionals?
    • Does your agency follow copyright law?

Beth Weise Moeller, owner of IMC, has spent more than 20 years researching the best way to organize and present electronic information for the greatest impact. Beth holds a BS in Physics and Technical Communication from Clarkson University, an MS in Technical Communication from Rensselaer Polytechnic Institute, and a PhD in Communication & Rhetoric from Rensselaer Polytechnic Institute.  Her PhD research concentrated on the design of multimedia user interfaces for learning.

Beth is a Senior Member of the IEEE and a Past-President of the IEEE Professional Communication Society. She is a 2003 graduate of Leadership Saratoga and currently serves on the Dean’s Advisory Council for the School of Arts and Sciences at Clarkson University and as Vice President & Chair of the Strategic Planning Committee of the Board of Directors at Home Made Theater.  She is a Past President of the Board of Trustees for the Saratoga Independent School. Beth has also spent time volunteering at Saratoga Central Catholic, coaching Odyssey of the Mind teams and helping with theater events.

In 2002 Beth was named one of the 40 Under Forty by The Business Review of Albany, NY. In 2004 she was awarded the Emily K. Schlesinger Award for Service to the Society by the IEEE Professional Communication Society. In 2008 she received the Woodstock Award from the Clarkson University Alumni Association, recognizing personal achievement and loyalty to the university. In 2013, she received the Charles Ehrlich Award for Alumni Admissions work at Clarkson University.

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