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Event Details


Workshop Details

Date: Tuesday, February 26, 2019

Time: 5:30 PM to 7:00 PM

Location: Saratoga CoWorks, 462 Broadway, Suite 200, Saratoga Springs, NY 12866

Presenter: Craig K. Hall, Founder of Marketing Wiz

Hosted by: Spark Saratoga

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Overview of Workshop

Innovative companies are embracing the shift in the way people work to build high performing teams. By combining free and low-cost technologies with the right mindset and management systems, companies with cloud-based work environments are able to attract, manage and engage the best talent to service their customers.

Whether you are just getting started, or running an established business, join us to learn how you can manage your company in a more innovative way by building remote teams and leveraging cloud-based technologies to pursue your grow goals.

In this workshop, we’ll discuss:

  • How to build and manage remote teams
  • The importance of your values, vision and mission to build a distributed workforce
  • Strategies to vette and hire long-term contractors using Upwork
  • Tips to leverage the agile methodology to manage your team and service customers
  • How to leverage free and low-cost technologies to develop new business and deliver services

 

Technologies and platforms we will cover in this workshop are:

  • Upwork
  • Slack
  • Dropbox
  • Zoom Video Conferencing
  • Free Conference Call
  • Hubspot CRM*
  • Google Business Suite of Applications

 

Attendees without a CRM in place will be instructed how to set up a free CRM system that can scale with their business as it grows.

*CRM – Customer Relationship Management system

Speaker Bio

Craig Hall’s marketing, communications and resource management experience spans 20 years. Before earning his degree in Classics from Siena College, Craig served in the United States Coast Guard as a Heavy Weather Search and Rescue Boat Captain coordinating inter-agency communications while managing local, state and federal search and rescue efforts.

For nearly two decades, Craig has worked extensively in digital and multimedia communications creating, distributing and tracking multi-channel campaigns for some of the world’s biggest brands. Today his primary focus is working for elite independent wealth management firms, while maintaining a number of long-term relationships with clients in higher education, healthcare, supply chain, technology, startups, and more.

As a business owner, Craig leverages modern management systems to bring together and maintain a distributed workforce of consultants, digital marketers, content developers, digital advertising specialists, graphic designers and web developers. The use of cloud-based technologies along with his industry expertise empower Craig to support his clients’ growth goals at a competitive pace, with the ability for the team to effectively act as an outsourced marketing department on the client’s behalf.

Craig is an active member of his Saratoga Springs, NY community, volunteering much of his time to support the goals of local primary and secondary education. He enjoys spending his time off with his wife and two daughters, often on skiing, hiking or boating trips.